On March 14, Dos Equis will invite drinkers to “Keep It Interesante” with a new campaign that celebrates storytelling. But what you may not know is that they’ve created over 300 million versions of the new spots: one for every person in America.
That’s right, in an effort to keep drinkers interested, the brand used advertising personalization technology to create over 300 million versions of the launch for every person in America, ensuring that every person who sees the launch spot will see a slightly different version.
Brand Manager Hannah Dray was quoted as saying, “When beer drinkers are out at night, we want to encourage them to embellish their stories to keep them interesante. And nothing’s more interesante than an ad that’s made just for you.”
Look for the campaign to roll out this week. We think you’ll agree that, with over 300 million versions of the campaign, Dos Equis has definitely kept things interesante.
Is any of this true? It’s interesante, isn’t it? And really, that’s all that matters.